To create a link between Inkbox’s temporary tattoos and the world of permanent tattoos, Inkbox created the sister company InsideOut. My part in this project was to help create the visual assets, branding and identity of InsideOut.

The first part of this project was to identify the target audience and create a visual identity that would appeal to them. After deciding on the logos, fonts, colour palette and artistic style of graphics we began the construction of a magazine and website.

Through out the conception of this brand my main role was lead designer and magazine editor. As lead designer and editor it was my job to absorb the copy from our writers and transmute the information into a visually digestible product.

It was also my role in this project to create the production files and source a printing service to print over 1000 physical copies.

SOFTWARE: Illustrator, Photoshop, InDesign